If you’re serious about SEO in 2025, link building still moves the needle, but not all services are created equal.
Over the past year, I’ve tested and vetted more than a dozen link vendors for everything from SaaS clients to affiliate projects.
Some delivered high-authority placements that actually improved rankings. Others looked good on paper, but the sites had zero real traffic and left me scrambling to replace bad links a few months later.
This guide is built to save you from that kind of misstep.
Whether you're managing multiple clients, launching a new brand, or just trying to get out of the Google sandbox, you'll find the right fit based on budget, niche, and risk tolerance.
Here’s a quick snapshot of the providers we’ll break down in detail. These aren’t just based on pricing or big names.
I’ve looked at trust signals, transparency, link quality, real client outcomes, and how well each service aligns with different types of SEO strategies.
Each one serves a different kind of buyer. Some are pure marketplaces, others are more like boutique agencies.
I’ll cover strengths, pricing structures, watch-outs, and when I would or wouldn’t recommend each one.
Best for transparent, ethical outreach with hands-on support
Page One Power has been in the game since 2010, and their model hasn’t wavered since. They focus entirely on manual, white-hat outreach tailored to each client.
They’ve worked with names like QuickBooks, Hyatt, and Lucidchart, and they publish regular pricing benchmarks and thought leadership content, which is rare in this space.
Trustpilot ratings hover around 4.7, with over 500 verified reviews across platforms.
They offer guest posting, unlinked mention outreach, broken link building, and resource page targeting.
One standout feature is their ability to build “linkable assets” in parallel with outreach. When we paired that with blog content we were already investing in, the results picked up noticeably.
They also let you approve domains before outreach. This helped avoid some awkward placements and gave us peace of mind that everything aligned with our brand voice and vertical.
What surprised me was how involved they were in the approval process. You can pre-approve target sites before outreach, and they send quarterly strategy updates that actually show progress, not fluff metrics.
They also avoid low-bar metrics like DA alone—real organic traffic is part of their vetting process.
Watch-out: This is a high-touch model. It takes 2 to 3 months to see real traction, especially in competitive verticals. And while the quality is there, volume is intentionally limited.
Page One Power works on a fully managed, retainer-based pricing model. You are billed monthly based on your niche, content readiness, and how aggressively you want to pursue links.
There's no fixed number of links per tier — the team scopes each campaign individually based on goals and budget.
They do not offer à la carte links or free trials, but all link prospects are reviewed and approved by the client before outreach begins.
This isn’t a plug-and-play option. It’s for people who want meaningful links that will still be helping a year from now.
Pros
Cons
Page One Power is best for companies that care about brand safety and want a long-term SEO partner. Ideal for mid-sized businesses, agencies with hard-to-crack verticals, and any site where quality is non-negotiable.
Best for brands that want high-authority links paired with SEO content
Siege Media is a content marketing agency at its core, but their approach to link building puts them near the top of the list.
Founded in 2012 by Ross Hudgens, their specialty is using well-designed, data-rich content to earn links through digital PR and editorial outreach.
I’ve worked alongside clients using Siege, and one thing stands out—they don’t just build links, they build content ecosystems that rank and get shared.
They’ve partnered with brands like Airbnb, Zapier, and TripAdvisor, and regularly pull in 100-plus links per month for enterprise clients.
That kind of volume is hard to fake, especially when it comes from earned outreach, not paid placements.
Siege handles everything in-house, from content ideation to writing to promotion. Campaigns usually include SEO blog posts, infographics, or interactive content assets that are pitched to journalists and publishers.
They’re not a good fit if you just want a few backlinks here and there. This is a long-term, multi-channel strategy that earns links as a byproduct of high-performing content.
Their dual approach—passive link earning through great content, and active link acquisition through outreach—is backed by over a decade of testing and iteration.
They also use internal graphic designers and SEO strategists, so you're not juggling multiple vendors.
What surprised me was how strategic their content planning is. They map content not just to keyword goals, but also to what they call "link intent."
One client saw a 200 percent traffic boost after Siege revamped their resource hub with linkable content and promoted it to niche publishers. That kind of thinking goes well beyond traditional outreach.
They’ve also built a reputation for transparency. Siege publishes their own SEO pricing guides, link studies, and even internal benchmarks. Their site is basically a free masterclass in how they operate.
Siege Media also operates on a monthly retainer model, with a focus on content-led link acquisition. You are paying for a full package that includes strategy, content creation, and outreach.
They do not charge per link, but most campaigns result in 5 to 15 earned links per content asset. The pricing includes the entire workflow, not just the backlinks.
This is not a pay-per-link vendor. It’s a performance-focused agency that builds long-term authority through content and outreach.
Pros
Cons
If I could start over, I would have clarified link targets up front. Their content worked great, but we lost some time realigning on the types of domains that mattered most for our niche.
Go with Siege if you have a solid product or service and want to become the authority in your space.
It’s especially strong for SaaS, fintech, or content-heavy brands that want both rankings and brand exposure.
Best for SaaS and tech companies aiming for top-tier editorial links
uSERP is a boutique link building agency that specializes in landing placements on some of the hardest-to-reach sites online. Think Forbes, TechCrunch, HubSpot, and Business Insider.
Their entire model is built around quality over quantity, and they are unapologetic about pricing and performance expectations.
If you’ve got a serious product and need serious credibility in competitive search spaces, this is a service worth considering.
Their founders, Jeremy Moser and Brad Smith, are both operators with SEO backgrounds, and it shows. I’ve seen uSERP deliver backlinks that most agencies wouldn’t even bother pitching.
One of my clients in the marketing tech space went from flat traffic to 30 percent organic growth within three months of working with them.
uSERP runs fully-managed outreach campaigns that include guest post placement, contributor content, HARO pitching, and digital PR.
They only pitch to sites with real editorial standards and high authority. All content is created by their in-house team to fit the tone and standards of each publication, so the final link feels like it belongs.
What stood out is that they won’t just take on any client. During onboarding, they’ll evaluate your site’s content and positioning first. If you don’t have the authority to match the links they can land, they’ll tell you outright.
That gatekeeping might feel strict, but it helps them preserve quality.
What surprised me was how intentional their outreach was. This wasn’t mass email blasting. Each pitch was tailored, and the content reflected that level of care.
The links came slower than expected, but when they landed, they hit hard—high DR sites with real traffic and actual reader trust.
They also measure link quality with more than just DR. They look at estimated traffic, editorial integrity, and even audience alignment. That deeper screening helped our campaign avoid fluff placements.
uSERP runs on a high-touch, premium monthly plan structure. Clients commit to multi-month campaigns that focus on a set number of high-authority link placements.
Pricing is all-inclusive of outreach, content, and placement. There’s no option to purchase links à la carte, and they typically only take on clients with the budget and site quality to support large-scale campaigns.
This is a service for brands that want real authority and are ready to invest accordingly.
Pros
Cons
If I could start over, I would have pushed to align our content assets sooner.
We had solid product pages, but not enough informational content to support all the links we wanted. That slowed us down until we filled the gaps.
Use uSERP if you are a funded SaaS company or a tech brand trying to compete for big keywords. It is also a good fit for agencies with demanding clients who expect PR-level link placements. Not a match if you need links fast or on a tight budget.
Best for SEOs who want to choose their own links from real sites
Founded by Matt Diggity, Authority builders offers one of the more transparent link building platforms out there.
Instead of running a fully managed service, they let you handpick from a curated list of real websites. It feels like a hybrid between a marketplace and a concierge experience.
I’ve used them to plug gaps in campaigns where I needed a quick authority boost on specific pages, and the process was fast and reliable.
They claim to vet every site in the platform for organic traffic and engagement, not just Domain Authority. While you can’t see the actual domain before purchase, the filters and previews give you a strong sense of what you’re getting.
For many buyers, that tradeoff is worth it to protect their supply chain.
You can browse from a list of over 2,000 vetted websites across dozens of categories. Filters let you sort by DA, Ahrefs DR, traffic estimates, or niche. If you want a link from a DR 50 food blog with 5,000 monthly visits, you can likely find it here.
They also offer a managed option called ABC Plus, where their team selects links on your behalf each month based on your goals and budget. I tested this for a local client and got consistent, well-placed links with minimal back-and-forth.
One thing to note is that the content quality varies depending on the publisher. I’ve had some posts come back looking clean and well written, while others clearly felt like placeholders for backlinks.
What surprised me was how efficient the ordering process is. You can get links live within two to four weeks without ever hopping on a sales call.
The interface is straightforward and includes order tracking, content previews, and delivery timelines. This makes it great for agencies who want control without micromanagement.
Authority Builders also stands out for its commitment to real sites with traffic. You won't find PBN-style filler here, and if a publisher drops in quality, they’re removed from the marketplace.
Authority Builders runs on a per-link pricing model via its self-serve marketplace. You can select individual placements from a vetted inventory, or opt for a managed monthly campaign through ABC Plus.
Content is included in the price of each link, and bulk link packs are offered for discounts. Site names are masked until after purchase, but metrics and niches are visible.
Authority Builders is best used as a surgical tool. You get what you pay for, and you control exactly where your links go.
Pros
Cons
If I could start over, I would have reviewed the category filters more closely. One of the first links I ordered came from a loosely related site that didn’t hurt rankings but also didn’t help. Once I got more selective, the results improved.
Authority Builders is a strong fit for experienced SEOs, in-house teams, or agencies who already know what they need and want to move quickly.
It works well for affiliate marketers, local SEOs, and anyone who prefers transparency over full-service fluff.
Best for quick-turnaround guest posts and bulk link campaigns on a budget
FATJOE has been a go-to provider in the SEO world for over a decade, especially among agencies looking for fast, scalable fulfillment. Their platform is fully self-serve and covers everything from blogger outreach to niche edits, press releases, and content writing.
I’ve used FATJOE for a few local business campaigns and affiliate site launches where budget and speed were the priority, not premium placements.
They process thousands of link orders each month and serve over 40,000 customers globally. That kind of scale comes with tradeoffs, but if you know how to guide your own strategy, the value per dollar is hard to beat.
The core of FATJOE’s offering is blogger outreach. You choose your domain authority tier, provide a URL and anchor text, and they do the rest. Content is included in the price, and turnaround usually takes 2 to 4 weeks.
The platform has recently added filters for site traffic and niche categories, which helps with relevance. They also offer niche edits, citations, infographic outreach, and HARO link pitching.
One feature I appreciated was the money-back guarantee on the first 10 links for new users. It made testing the platform feel a lot lower risk.
What surprised me is just how easy the platform is to use. You log in, place an order, and track progress without having to jump through sales calls or onboarding.
It is one of the most hands-off services available, which is why many agencies use it as white-label fulfillment.
That said, this is a fulfillment tool, not a partner. The quality of sites and content can vary, especially at lower price tiers. You are trading some editorial control for convenience and cost savings.
FATJOE uses a fully à la carte pricing model with no retainers or contracts. You choose the DA tier of your links, and they handle content and placement.
Services can be ordered one at a time or in bulk. This setup is especially friendly for agencies and freelancers who need flexibility.
FATJOE is great for what it is, but you need to guide the strategy and know when to use it and when not to.
Pros
Cons
If I could start over, I would have given clearer guidance on niche relevance. One of my early links landed on a general lifestyle blog that technically fit the category but didn’t feel aligned. Now I provide detailed context notes for every order.
FATJOE is a strong fit for agencies, affiliate site builders, or local SEO pros who need dependable, low-friction link building on a limited budget. It is not the right pick if you need high-authority links in YMYL niches or want to vet every site yourself.
Best for agencies and SEOs who want clean, curated links with strategic flexibility
Loganix has been a staple in the SEO space since 2010. Founded by Adam Steele, the company started with local SEO and citation building but has since expanded into full link building services.
What sets Loganix apart is the emphasis on transparency and control. You get to approve placements before they go live, and every link is backed by real traffic metrics, not just domain stats.
I’ve used Loganix across multiple projects, from local business SEO to more competitive B2B campaigns. The experience consistently felt thoughtful.
Their team actually reviewed my site and made recommendations I hadn’t asked for, including cleaning up old anchor text issues before building new links.
Loganix offers guest posts, niche edits, authority placements, and citation building. Unlike most platforms, you can see traffic estimates, DR scores, and example URLs before placing an order.
This upfront visibility is one of the main reasons many agencies trust them as a white-label partner.
They also package services intelligently. You can order a one-off guest post, or you can bundle link building with content writing and citation audits for a more complete campaign.
What surprised me was how much attention they gave to relevance.
For one order, they turned down a site that technically met the DR filter but didn’t make contextual sense for the client’s industry. That kind of discretion is rare, especially from a fulfillment-style service.
Another thing that stood out was their communication. You are not passed off to a ticketing system. If something is unclear, you can talk to a strategist.
That personal touch made projects smoother, especially when juggling multiple campaigns at once.
Loganix offers flexible pricing with a mix of à la carte services and bundled packages. Unlike most marketplaces, you can preview sites, metrics, and traffic data before you buy.
There’s no long-term commitment required, and services can be purchased individually or as part of larger SEO projects.
This is a quality-focused service, best used when you want to be confident in every single placement.
Pros
Cons
If I could start over, I would have leaned into their bundled offers. I initially ordered links piecemeal, but their combined content and outreach packages would have saved time and budget.
Use Loganix if you care about transparency and link relevance. It works especially well for SEO consultants, marketing agencies, or any brand building a clean backlink profile without cutting corners.
Best for small businesses and agencies looking for bundled SEO support
The HOTH has been a well-known name in SEO since 2010. While they started with link packages, they’ve grown into a full-service SEO platform offering everything from managed campaigns to content writing and local SEO.
What makes The HOTH stand out is how approachable and systematized it is. If you want to delegate link building without overthinking every detail, this service is built to simplify the process.
I’ve used The HOTH for foundational links and citations when launching new sites. The process is streamlined, and you always know what you are getting.
They also offer onboarding calls and recommend specific services based on your goals, which can be helpful for non-technical business owners or new agency staff.
Their link services include guest posts, niche edits, press releases, and homepage links through their “HOTH Blitz” package.
They also run “HOTH X,” which is their managed SEO plan that includes a mix of content creation, technical audits, and backlinks.
You can pick and choose à la carte or bundle everything together in a longer campaign.
The platform is built for scale, so most services are pre-defined and easy to order. Each comes with a clear turnaround time and post-campaign report, which makes it a reliable choice for ongoing monthly SEO work.
What surprised me was how much they’ve expanded their service lines.
I originally viewed The HOTH as a link seller, but they now offer things like Amazon SEO, Facebook ad support, and fully managed local campaigns. For small businesses without internal teams, it is one of the few SEO providers that covers nearly everything under one roof.
One thing to be aware of: not every link placement is top-tier. Some of their guest post sites are low engagement, and a portion of the lower-tier services feel templated. That said, for foundational SEO work, they deliver consistency.
The HOTH uses a mix of à la carte and managed campaign pricing. You can order individual guest posts, niche edits, or press releases directly from their dashboard.
Alternatively, you can enroll in their HOTH X program, which is a monthly managed SEO service that includes link building, content creation, and strategy.
This is a broad and beginner-friendly option, but not one to rely on for high-stakes link building.
Pros
Cons
If I could start over, I would have skipped the Blitz links entirely. They were fast, but the quality and long-term value were questionable. Guest posts and citations gave better returns in the long run.
The HOTH works well for small businesses, local SEO campaigns, or agencies that need a reliable and affordable link building partner. It is also a solid entry point for teams just getting their SEO systems off the ground.
Best for startups and SaaS companies that want thought-leadership-style link building
BlueTree is a rising agency that combines traditional digital PR with link building, specifically for SaaS and tech-driven brands. Founded in 2017, they operate at the intersection of content strategy, publisher outreach, and brand positioning.
What sets them apart is how naturally they integrate link acquisition into thought leadership and storytelling.
I’ve seen early-stage companies punch above their weight class with BlueTree’s help, landing links on tech blogs, marketing journals, and startup-focused media.
Their model is collaborative. The team aligns with your brand voice, identifies your most linkable angles, and then secures placements by pitching editors, journalists, and blog contributors.
It is not a plug-and-play system, but if you are willing to be involved, the results often go beyond just SEO metrics.
BlueTree’s services focus on guest posting, HARO-style media pitching, and custom outreach to SaaS-friendly publications.
They create the content themselves, often ghostwriting under the client's name, which makes the links feel like genuine editorial mentions rather than link drops.
One of their strengths is their understanding of SaaS language and product positioning. They tailor both the content and the pitch based on the startup’s ICP, which means the backlinks not only support rankings but also drive qualified referral traffic.
What surprised me was how targeted the placements were. These weren’t random blogs—they were niche SaaS, marketing, and B2B tech publications with audiences that matched the client's buyers.
For one campaign I observed, they landed links on three sites that later referred direct product signups.
They also collaborate directly with founders and in-house marketers. Instead of sending you weekly updates that say nothing, their team checks in with actual feedback and new content angles.
This high-engagement model helps sharpen both your SEO and brand voice at the same time.
BlueTree runs on a monthly retainer model, similar to other boutique PR agencies. Pricing includes strategy, content development, outreach, and secured placements.
They do not sell links à la carte. The number of links per month varies based on your content readiness and budget, but most plans include 5 to 10 editorial-quality backlinks.
This is a relationship-driven service, not a transactional one. You get what you help build together.
Pros
Cons
If I could start over, I would have built a better content foundation before onboarding. We had to scramble to update some landing pages and blog content to make them link-worthy, which delayed outreach.
BlueTree is an excellent fit for startups with a clear story to tell. If you are in SaaS or tech and want to improve rankings while also earning visibility with your target audience, this service delivers.
It works best when paired with a strong content strategy and internal buy-in from marketing or leadership.
Best for companies that want personalized, content-integrated link building
Sure Oak is a full-service SEO agency that puts a strong emphasis on white-hat, strategic link building. Founded in 2016, they’ve built their name on high-quality outreach combined with custom strategy.
What makes them unique is how deeply they integrate links into the broader goals of a business. This isn’t a service where you pick a package and wait. Every campaign is built from the ground up, and it often includes on-page improvements, content strategy, and PR-style outreach.
I’ve worked with a client who used Sure Oak during a site relaunch. Their team didn’t just build links. They advised on which pages needed attention, what content to improve, and how to structure assets for maximum link appeal.
The links were valuable, but the strategy behind them was what really made a difference.
Sure Oak offers guest posting, broken link building, content-led outreach, and digital PR. Their approach usually involves a combination of these tactics rather than relying on a single method.
They prioritize contextual links on authoritative, traffic-generating domains, and often work closely with the client’s content and SEO teams to create synergy.
They are also one of the few agencies that will help clients build internal linkable assets from scratch, which helps earn backlinks naturally over time.
What surprised me was how proactive their strategy team was. They didn’t just ask what keywords we wanted to rank for. They dug into analytics, spotted content gaps, and proposed a multi-month roadmap before building a single link.
This kind of front-loaded planning helped avoid wasted effort and ensured the links were actually moving the needle.
Their communication also felt senior-level. You are not passed to an intern or account manager who just checks boxes. Their strategists are experienced and ask the kinds of questions that push your SEO thinking forward.
Sure Oak operates on custom monthly retainers that vary based on the number of links, the authority of those links, and the complexity of the outreach required.
They also offer broader SEO packages that can include technical audits, on-page improvements, and content development, but link building is still their core focus.
This is a long-game approach that rewards brands willing to invest in both quality and alignment.
Pros
Cons
If I could start over, I would have committed to a six-month roadmap from the beginning. Our results improved after month three, once the content upgrades and new pages we built started earning attention.
Sure Oak is a great fit for established businesses, SEO-focused brands, and funded startups that want their link strategy to be fully aligned with business growth.
If you have the content foundation and patience for results that build over time, their team delivers.
Best for early-stage businesses that want manual outreach without agency bloat
LinkDoctor is a lean, white-hat link building service focused on manual guest posting and niche-specific outreach.
Founded by experts who previously worked inside SEO agencies, their goal is to provide high-quality links without the overhead or fluff that often comes with larger vendors.
I’ve recommended them to smaller SaaS and affiliate sites that needed consistent links but didn’t have the budget or internal bandwidth for a large campaign.
They are especially good at communicating early and often. You get insight into which sites they are targeting, and their content team writes every guest post to match the publisher’s tone.
This gives the links a more natural feel, which helps with both rankings and publisher relationships over time.
LinkDoctor focuses exclusively on real outreach. There are no directories, link exchanges, or spammy tactics. Each campaign includes link prospecting, custom email outreach, content writing, and placement.
Their editorial standards are strong, and they work hard to get placements on sites that have actual search traffic, not just inflated metrics.
You will usually get a short list of domains to review before they pitch. This helps ensure topical fit and avoids awkward placements that do not align with your brand or industry.
What surprised me was the personal feel of their service. The founder was involved in the kickoff call, and the team gave real feedback on our link profile before starting.
They even turned down a few lower-quality sites that I had suggested based on metrics alone. That kind of pushback showed me they were focused on quality, not just fulfillment.
Because they do everything manually, you are not going to get dozens of links overnight. But the ones you do get are well-written, relevant, and placed with care.
LinkDoctor uses a straightforward monthly pricing structure. Each plan includes a set number of guest post placements, with content and outreach included.
Pricing is based on the number of links and the authority of the sites they target. There are no contracts required, and you can scale up or down as needed.
This is not a volume service. It is a small, focused team that delivers carefully placed backlinks that actually support SEO growth.
Pros
Cons
If I could start over, I would have involved them earlier in our internal link audits. Their insights on content optimization could have improved our outreach assets before the campaign started.
LinkDoctor is ideal for startups, consultants, and affiliate marketers who want reliable white-hat links without dealing with bloated agency pricing or hidden networks.
If you value transparency, collaboration, and steady link acquisition, they are a smart pick.
Each of these providers brings something different to the table. Your best choice depends on where you are in your growth, how much support you need, and what kind of results you expect from your links.
If you want a fully managed, high-touch experience with strategic input, Page One Power and Sure Oak are strong contenders. They are ideal if you are investing in long-term SEO and want a team that acts like an extension of your own.
If content is at the center of your link strategy, Siege Media or BlueTree will get you there. They are built for brands that want thought leadership and visibility alongside rankings.
For those focused on premium editorial placements, uSERP stands out. The quality of their links and the caliber of their publications make them a fit for brands with clear goals and strong backing.
If you need control and flexibility, Authority Builders and Loganix offer marketplace-style systems without sacrificing quality. They work well if you or your team already know how to evaluate sites and anchor strategy.
Looking for budget-conscious options or fast fulfillment? FATJOE and The HOTH provide scalable solutions for basic link building, especially for local businesses or agencies with lots of recurring client needs.
And if you are just getting started or want a smaller team with a personal touch, LinkDoctor offers manual outreach at a fair price without cutting corners.
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